As the industry is changing as rapidly as Google tweaks their algorithm, it is hard to decide what the most important factors are. The On-site and off-site are the two major factors in SEO which is necessary for every type of website. Normally, most of the webmasters starts with the on-site SEO, because your aim is to get your website recognize by Google. If they don’t, then how are you ever going to rank for a keyword?

The search engine spiders that crawl your E-commerce website will be looking at several different attributes on every page to determine where it needs to go and how relevant it is to specific searches done at Google search engine.

Another factor worth mentioning is a Keyword. What is a Keyword?

A keyword is basically an elaborate name for what people might search for when trying to find your E-commerce website. I am using a Bodhost.co.uk website as an example. People could search for “Web Hosting”, but they might also search for “Cheap Web Hosting”, “VPS Web Hosting” and “UK Web Hosting Service”. All of these would be keywords, or probably more properly could be said to be key phrases.

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According to Wikipedia, Link popularity is a measurement of the quantity and quality of other web sites that link to a particular website on the World Wide Web. It is an example of the move by search engines towards off-the-page-criteria to determine quality content. In simple words, link popularity is the factor which is measure by the quality backlinks pointing towards your website.

In the search engines, Link popularity acts as an important part to get the visibility of a website among the top of the search results. Therefore, all the search engines expect at least one or more links pointing to a website, or else your web site will drop from the search engines index.

Some major search engines like Google uses a unique link analysis system to remark the web pages. The viewpoint of link popularity is that major and important websites will draw huge links and the sites whose content in not so good may not be able to attract the links. Link popularity gives more weight on the quality backlinks and not the number of links.

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