What is RSS? It is a feed or a web feed that is used to publish frequently updated pages like blogs, news, audio web pages etc. The data format used here is XML. It has been evolving since March 2009. It is in the recent days that it is widely used.
RSS came in three versions. RSS 0.91 was called Rich Site Summary. RSS 0.9 and 1.0 was called RDF Site Summary. RSS 2.0 was called Really Simple Syndication.

As far the evolution goes, there were several attempts before RSS that was not widespread. Meta Content Framework was developed by Ramanathan. V. Guha et al in Apple Computer’s Advanced Technology group, by restructuring information.
The RSS 0.9 version was created by Guha at Netscape in March 1999 to be used in My.Netscape.Com portal. The version RSS 0.91 was created by Dan Libby simplifying the format by removing the RDF elements. IT incorporated News Syndication format by Dave Winer. Dan Libby renamed RSS to “Rich Site Summary”.

For eight years, Netscape did not participate in the evolution of RSS as it dropped RSS support to My.Netscape.Com in April 2001. AOL was the new owners of the company and they were restructuring it. There were a couple of entities called the RSS-DEV working group and Winer whose UserLand Software published tools outside Netscape that could read and write RSS. UserLand filed for a trademark registration inside U.S. It failed to satisfy USPTO request of the examiner and hence the proposal was rejected.

(more…)

As the industry is changing as rapidly as Google tweaks their algorithm, it is hard to decide what the most important factors are. The On-site and off-site are the two major factors in SEO which is necessary for every type of website. Normally, most of the webmasters starts with the on-site SEO, because your aim is to get your website recognize by Google. If they don’t, then how are you ever going to rank for a keyword?

The search engine spiders that crawl your E-commerce website will be looking at several different attributes on every page to determine where it needs to go and how relevant it is to specific searches done at Google search engine.

Another factor worth mentioning is a Keyword. What is a Keyword?

A keyword is basically an elaborate name for what people might search for when trying to find your E-commerce website. I am using a Bodhost.co.uk website as an example. People could search for “Web Hosting”, but they might also search for “Cheap Web Hosting”, “VPS Web Hosting” and “UK Web Hosting Service”. All of these would be keywords, or probably more properly could be said to be key phrases.

(more…)

Social marketing is the use of marketing strategies to promote a certain product or service to the society using their ideas, behavior and attitude. For example, you can put a sign “Drink in Moderation” right below a beer ad. In a way, you are promoting the product and at the same time giving a sound advice to the consumer. Social Marketing was created in the 1970s as a means to gain more merits by seeking the society’s approval through identifying their wants and needs. There are many concepts involved in social marketing. They will help us get a better understanding of why it is instrumental to the success of any business. • Its main function is to influence people. By being able to find out what the customers want from the product or service you are offering, it will be easier to adapt to that and be able to manipulate the way they think in a positive way. • The focus is not the marketer but the target customers. Reach out and talk to them, or hire someone who will do that for you. You base your marketing strategy on their wants and needs, and nothing else. It should be from the customers’ point of view and not from the marketer’s point of view because these two things can be entirely different. (more…)