Email Marketing – Include Multiple Links in Your Teaser Email to Get Maximum Click-Throughs
Including multiple links in your teaser email is a good way to get more click-throughs to the landing page. If you’re only including one link, you may be leaving traffic on the table. But how do you include multiple links in your teaser email?
First, you can include a link to your landing page at the end of the first paragraph or two. A lot of Internet users only briefly check their emails. When they have dozens or hundreds of unread emails in their inbox, it would take too much time to read each of them individually.
Since they will only spend a few seconds reading your email, they’ll likely only read the first paragraph or two. So they won’t make it to the end of your email and click on the link. A simple solution is to include a link at the end of the first paragraph or two.
